Business Speaker Programme Welcomes Back Industry Leader Doug Main

As part of our ongoing Business Speaker Programme, we were delighted to welcome back Doug Main, Owner and Creative Director of The Bigger Boat, to speak with our A Level Business students.

Doug delivered an engaging and insightful presentation to more than 250 A1 Business students, coinciding with the completion of the marketing element of their course. This timely session provided an excellent opportunity for students to connect their academic studies with real-world business practice.

Drawing on his extensive industry experience, Doug shared examples of major campaigns led by The Bigger Boat and offered valuable insight into the strategic thinking behind successful marketing initiatives. He emphasised the importance of strong branding in building competitive advantage and achieving long-term business success, bringing to life many of the concepts students had recently explored in the classroom.

In addition to discussing campaign strategy and brand development, Doug outlined the diverse range of careers available within the marketing sector. From creative roles to data-driven and strategic positions, students gained a deeper understanding of the breadth of opportunities available to them in the industry.

The Business Speaker Programme aims to enhance students’ learning by providing direct access to experienced professionals and industry leaders. By sharing his expertise and professional journey, Doug helped bridge the gap between theory and practice, inspiring students as they continue their studies.

We are extremely grateful to Doug for generously giving his time and for his continued support of our students’ learning and development.